Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. 

Whether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an online experience, chances are that it was touched by Adobe technology. Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, and then continually measure and optimize it based on user data. By providing complete solutions that combine digital media creation with data-driven marketing, we help businesses improve their communications, strengthen their brands, and ultimately achieve greater business success. 

Adobe's business is focused on the opportunities in two key growth markets—Digital Media and Digital Marketing. 

Digital Media  Adobe's content authoring solutions lead the industry, enabling our customers to more effectively produce, distribute, and monetize digital content. 

Digital Marketing  Adobe delivers the most innovative solutions for optimizing marketing campaigns and maximizing return on every marketing dollar.