Cyquator is part of the Essel Group ( of the US $ 1.7 billion Zee Group fame) which has a vast range of national and global business interests, encompassing media programming, broadcasting & distribution, communication, packaging, online lottery, entertainment parks, telecom and trading, movie production, multiplexes, education, animation, publishing and satellite with particularly close synergies with ventures active in the areas of content, distribution/reach and infrastructure/logistics such as Zee Telefilms, Siticable, Zee Interactive Learning Systems, Agrani, E-city, Essel Propack, Esselworld, Cyquator, Dish TV, Playwin, Water Kingdom, Intrex India, Zee Turner, Padmalaya Telefilms, ETC Networks & others.